Philip Kotler, And Gary Armstrong. Marketing Management. Prentice Hall, 2003 Free

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case map for winer: marketing management (prentice hall)
. and staffing of the division's marketing organization. The division has authorization to hire an additional marketing manager. Hence, the immediate case decisions are: 1) whether to hire an additional manager; and 2) if so. affect structure, measurement, and staffing decisions in marketing organizations. The worldwide sales and marketing manager must determine the degree to which pricing strategy.

Language: english
PDF pages: 19, PDF size: 0.23 MB
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philip kotler, stewart adam, linden brown gary armstrong
Language: english
PDF pages: 35, PDF size: 1.63 MB
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